Well, folks, we’re officially a year old! Or are we? You see, To The Next Journey (TTNJ) has been in the works for over a decade. So, where did it all start? And how did we end up here, turning hot sauce into our latest adventure?
It all began back in 2012 when we got hitched and created a website for our wedding details. To The Next Journey was born – part wedding blog, part travel diary. After quitting our office jobs, selling everything we owned, and hopping into our trusty 60s Land Cruiser, we hit the road, honeymooning and exploring the Pan-American highway. The route shifted as all good adventures do, but we still drove over 60,000 km, experiencing solitude and sharing moments with fellow wanderers.
Our travels taught us a lot about food and connection. From cooking under the stars to sharing meals with locals, we discovered that the magic of food went far beyond what you could create in a kitchen. Along the way, we learned new techniques, traditions, and ways of engaging with food from the many cultures we encountered, each one shaping how we think about flavor, preparation, and community. It became a universal language, a way to connect with people, share stories, and bond over something simple yet powerful.
From dusty highways to sun-soaked coastlines, our journey has always been fueled by one thing: a deep love for food, culture, and connection. That spirit found its first true home in the heart of beautiful Byron Bay, Australia, where Koobideh Catering & Events was born.
Inspired by life on the road, we set out to bring something new to this vibrant tourism hotspot: authentic Persian cuisine, rooted in generations of family recipes and reimagined with intention. This was not just about sharing incredible food. It was about doing it the right way. We built our kitchen around sustainable food systems, proudly sourcing from Northern Rivers farmers and local producers who share our respect for the land.
At Koobideh, every dish told a story of heritage, flavor, and care for both people and planet.
With an amazing team behind us, we had the privilege of being part of unforgettable moments along Australia’s East Coast. From intimate gatherings to large celebrations, we brought people together over vibrant, nourishing Persian food, creating experiences that linger long after the last bite.
And this was only the beginning.
That same passion carried us into our next chapter, this time in the stunning Sea-to-Sky region of British Columbia, Canada. Here, we shifted from events to creating something you could bring home with you. We launched a value-added food brand rooted in quality, starting with a small batch, high-quality hot sauce line featuring Habanero, Pineapple, and Jalapeño. And just like that, our new brand TTNJ was born. Over the past year, we have learned so much. While we are new to food manufacturing, our mission is clear: to create products that reflect our passion for real ingredients, bold flavors, and the spirit of outdoor adventure.
Looking back, it is wild to think this little brand has been eleven years in the making. From the road trip that started it all to where we are now, that sense of adventure has never left us. We may not have the Land Cruiser anymore, but cooking over a fire and constantly wanting to learn more about resilient and sustainable food systems, whether in the region we reside or out travelling, is still very much a part of who we are.
We’ve loved hearing how our hot sauce has enhanced your adventures – whether it’s spicy sandwiches at the pump track or a backyard BBQ.
As we celebrate our first year, we’re filled with gratitude for all of you who’ve joined us on this journey. We’re just getting started, and we can’t wait to share more with you. Now, let’s go get it!
To The Next Journey 🌶️🔥