So why to the next journey (TTNJ)?
Food and the outdoors are at the heart of who we are. Long days on the trail, late nights around the fire, road trips, bike laps, ski days, and shared meals all inspire the way we think about flavor and the products we create. We built this brand to reflect the lifestyle we love and the values we stand behind: real ingredients, honest food, and products made with intention.
We believe great food should be simple, bold, and made to fuel both adventure and everyday life. That’s why we focus on doing a few things exceptionally well. Our all-natural hot sauces are crafted with real ingredients and balanced flavor, made to elevate everything from backcountry meals to home cooking. No fillers, no shortcuts, and nothing unnecessary. Just clean, vibrant ingredients and bold flavor that make every meal better.
For us, eating well is about more than taste. It’s about health, connection, and building a food system that values people and the planet alongside profit. The triple bottom line, people, planet, and profit, guides the decisions we make as a business, from sourcing ingredients to creating products we’re proud to share. Every bottle reflects our commitment to quality, community, and living well, wherever the adventure takes you.
IT'S ABOUT MORE THAN JUST HOT SAUCE
We want to bridge the gap between the food we buy and what we make at home. They don’t have to be so different. It’s possible to create shelf-stable products that are clean, honest, delicious, and supportive of better health. For too long, our food systems have prioritized profit over people and wellbeing, and we believe there’s a better way forward. That’s why the triple bottom line, people, planet, and profit, is central to everything we do. We’re here to help reclaim the cooking process by embracing the journey, focusing less on perfection and more on participation.
MADE TO GO OUTDOORS
We love hearing how our hot sauce transforms a simple pocket sandwich in the backcountry, brings cold pizza back to life at the pump track, or turns a campfire meal into something worth talking about. Whether it’s packed for a long day outside or passed around with friends after an adventure, we make hot sauce that shows up wherever good food and good times happen.
