We believe in a slower pace, one that doesn’t focus on the end result but instead the journey. This is our approach when designing and developing new recipes and products. We take our time, test, refine, get feedback, test again and so on.
Flavour and health are our top priorities. We won’t sacrifice either for convenience in the process or savings in costs. We make real food, the real way. If our kids can’t pronounce the ingredients, we aren’t using them.
Our cooking methods, which primarily involve humans and time, aren’t designed to pump out vast volumes of cheap and easy products and we’re okay with that, because the trickle down effect on health is substantive. We want a (healthy) planet to leave our kids, so we will strive to create products as ethically and environmentally conscious as possible.
There will undoubtedly be areas for improvement, there is no perfect road map, but the one thing we can guarantee is that we will be questioning ourselves every step of the way. In how we operate, our supply chain, the mechanisms used to get our products out there, the finishing touches and the list goes on.
We’ve proudly decided to make our products in Canada and it is with respect and gratitude, we operate on the shared unceded territory of the Skwxwú7mesh (Squamish) and Lil̓wat7úl (Lil’wat) Nations. As immigrants to this beautiful country, we don’t take for granted the opportunity to have ourselves and our source of livelihood exist here. It’s a gift that we cherish deeply.